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A National Youth Movement

Jago Yuva,
Jago Bharat

Presented byAdvaita Ashrama — a publication centre of Ramakrishna Math, Belur MathMinistry of Culture, Government of India

Inspired by Swami Vivekananda — a nationwide movement that awakens character, nurtures leadership and builds a stronger nation through the everyday creativity of India’s students.

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Swami Vivekananda

In one line

A national platform for every student to build character and find their voice.

Students in Classes 9–12 engage with Swami Vivekananda’s life and teachings through everyday creativity, and the best is celebrated all the way to a national finale. It is a national youth initiative to strengthen the bond with the nation, rooted in India’s timeless culture and civilisation — not religious or political.

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Why it matters now

Today’s students carry a quiet weight

Five pressures shape student life right now. JYJB doesn’t lecture against them — it answers with something to do.

01Digital distractionAttention pulled thin by endless screens and feeds.
02Rising stressMore pressure to perform, fewer outlets to process it.
03Identity & purposeGrowing up unsure of who they are and why it matters.
04Information overloadPlenty of information, little meaning or direction.
05Thinning valuesValues feel abstract — rarely lived or practised.
→JYJB’s answerValues, creativity, leadership and service — learned by doing, not by being told.

How it works

Three simple steps

1

Your school registers

A school signs up and opens JYJB to its students — minimal admin, ready-made structure.

2

Students take part

Through reels, essays, art, speaking and skits — everyday creativity that carries real values.

3

Recognition, up to a national finale

Work is evaluated and celebrated — from school to state to a national stage, with joint certification.

Take part

Two roles, one movement

Schools bring JYJB to their students. Students take part through their school — there's no individual sign-up.

For Schools

Bring JYJB to your students

Schools register, then run the programme with ready-made structure and minimal effort.

· National visibility· Joint certification· Simple to organise
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For Students

See what you’ll create

Reels, essays, art, speaking and skits — and real recognition for your voice.

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The invitation

Together, let us build the India Swami Vivekananda dreamt of.

“Arise, awake, and stop not till the goal is reached.” — Swami Vivekananda

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@JagoYuvaJagoBharat@jagoyuvajagobharat